© Kristina Lacroix – All Rights Reserved

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AOUT ME

I am a Creative Director self-proclaimed style chameleon, who lives to tell stories. Stories that connect people with brands.

With over 10 years of experience in art direction and graphic production for print and digital; including catalogues, magazines, social media, ecommerce and ad campaigns. I am specialized in fashion, beauty and lifestyle branding and advertising.

I am born and raised in Paris, worked for agencies in France, Brazil and Germany as a freelance for a while. Currently working full time as a creative director at BBDO in Germany.

From concept all the way to the final product. Coming up with a creative vision together with the client. I then work closely with photographers, directors and the other creatives in the project to make sure we achieve a great collective vision.

The role of the art director is to create images that tell the story of a brand through time, to establish a strong brand presence, attracting new customers and re-engaging existing ones.

Partial client list includes Maybelline New York, MINI Cooper, Garnier, Deutsche Telekom, Beck’s, O2, Schwarzkopf, Davidoff, Sony, Weight Watchers, Lenor, ITG, Procter & Gamble, Douglas.

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WHAT I DO

Maybe some bullet points of my skills could help?

Services
  • Advertising campaigns
  • New brands initiatives
  • Digital Experiences
  • Editorial Content
  • Content Marketing
  • Video; Print, Collateral
  • In-Store Experience Branding
  • Identity
Languages

Native French
Fluent English
Fluent Portuguese
Intermediate German

Clients from some cities

Düsseldorf, Germany
Rio de Janeiro, Brazil
Paris, France
Berlin, Germany
Hamburg, Germany
Los Angeles, USA
Warsaw, Poland

Skills
  • Conceptual Work
  • Experience leading and developing creative teams
  • Global retail brands
  • International 360° Campaigns
  • Brand Evolution
  • Postproduction Supervision
  • Leadership and communication skill
  • Track emerging trends and web innovations
  • Creative direction for photo shoots on location and in studio
Brands

Maybelline, Garnier, Procter & Gamble, Douglas, Beck’s, Deutsch Telekom, Davidoff, Hansemerkur, ITG, Lenor, Mini Cooper, Schwarzkopf, Goldwell, Unitymedia, Febreze, McDonald’s, O2, Petrobras, Senac, Sony…

CLIENTS

Worked with some of top agencies across the globe.

jairdesouza

partizan

grey

mc

stink

bbdo

proximity

GET IN TOUCH

yOU WANT to get in touch fill in the following form or just drop me an email.

kristinalacroix@gmail.com

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