© Kristina Lacroix – All Rights Reserved

DOUGLAS Poolshoot Imagery

Project: Creation of a Poolshoot imagery around 40 toolbox images for retail, digital, content and event use.

Idea: We want women to embrace their beautiful personality and individuality by representing the woman as feminine, confident, vibrant, modern, inclusive.

Challenge: Create a new distinctive brand code and character for Douglas, in order to ensure that is also reflected in the images used in 19 Europeans markets. In combination with the new CI, Douglas becomes visible at anytime, anywhere, as a new, younger and relevant brand.

Role: Art Director
Concept, Casting, Shooting, Postproduction. Here I present a small selection and the making-of of our shooting in Berlin.

Agency: BBDO – 2017
Photographer: Lado Alexi