DOUGLAS Poolshoot Imagery
I was asked to create a new distinctive brand code for Douglas, in order to ensure that is also reflected in the images used in 19 Europeans markets, we have created an image pool of 35 motives for all important categories and occasional events. Here I present a small selection. In combination with the new CI, Douglas becomes visible at anytime, anywhere, as a new, younger and relevant brand.
Photographer: Lado Alexi