I was asked by BBDO to design the feminine magazine Victoria for the 50plus generation Procter & Gamble customer. Published in two million copies it includes 46-page, editorial topics in the categories Beauty & Style, Health & Fitness, Family & Home and Enjoy & Experience.
I had a lot of fun doing this first german issue. The challenge was to combine in a editorial and attractive way relevant topics and products from the P & G portfolio. Today the life of women over 50 years is no longer compared with the past generations, they are active, more self-confident and significantly more independent so I wanted to create a design who speaks to them.
The claim “lust for life is timeless” says it all.
BBDO / Procter & Gamble